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Beauty

Your wrinkles aren't a problem to solve

Skincare after 40 isn't about turning back time. It's about skin that feels good. Here's what actually helps.

By Mabel · 4 November 2026 · 6 min read

Close-up of a woman in her fifties with glowing, natural skin

I've got lines. Laughter ones, mostly. A few from squinting at spreadsheets. One deep one between my eyebrows I've named Kevin. I'm not trying to get rid of them. I'm trying to look like I sleep, drink water, and occasionally have fun.

The beauty industry would love you to panic. Don't. Most of what works is boring, cheap and has been around for years.

The short list that earns its shelf space

  • SPF, every single day. Yes, in November. Yes, in Manchester. It's the one thing every dermatologist agrees on.
  • A retinoid at night. Start slow. Twice a week. Your skin will grumble, then thank you.
  • Moisture, lots of it. Skin gets drier with age. Richer creams aren't a luxury now — they're maintenance.
  • A gentle cleanser. If your face feels tight afterwards, it's too harsh. Ditch it.

Make-up: less spackle, more glow

Heavy foundation settles in lines and makes everything look older. Swap to a tinted moisturiser or skin tint. Add cream blush high on the cheeks. Dab a little highlighter where the light hits. Done. You look awake. You look like you.

Glowing beats flawless. Every time. At every age.

And Kevin? Kevin stays. He's earned his place.

Mabel x

Don't stop now

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